Net Revenue Retention: The Hidden Multiple Multiplier Serious Buyers Use to Win Better Deals
The Metric Most Buyers Ignore — And Why That’s a Costly Mistake When evaluating a digital acquisition, most buyers fixate on the headline multiple: how many times monthly or annual net profit is the seller asking for? It’s a natural place to start. But experienced acquirers know that the multiple itself is only half the […]
The Concentration Trap: How Single-Source Revenue Risk Can Destroy an Acquisition’s Value
When One Source Holds All the Power Most digital asset buyers focus on headline metrics: monthly revenue, traffic volume, profit margins. These numbers matter. But experienced acquirers know that a clean income statement can mask a structural vulnerability that no multiple can justify — concentration risk. Concentration risk occurs when a disproportionate share of a […]