Algorithm Risk in Digital Acquisitions: How to Audit a Site’s Google Dependency Before You Buy
I’ve looked at a lot of acquisition listings where the traffic numbers looked solid — consistent monthly visitors, decent page views, no obvious red flags in Google Analytics. Then I dig into the traffic sources, and everything changes. One site I evaluated last year was pulling 85% of its traffic from a single keyword cluster. […]
Content Sites Are Down 33%: What Smart Buyers Are Doing Differently in 2026
I’ve been watching the digital acquisition market shift underneath buyers’ feet in real time. If you came into 2026 expecting to run the same playbook you used in 2023 — buy a decent content site, collect AdSense, wait for appreciation — I want to walk you through what the data actually says, and what the […]
SDE Adjustments Are Where Digital Deals Break Down: What Every Buyer Must Verify Before Trusting a Listing
Every digital business listing that crosses my desk comes with a seller discretionary earnings number. Sellers present it like it’s a fact. Brokers repeat it like it’s gospel. And buyers — especially newer ones — accept it at face value and build their entire offer around a number that may have been engineered to look […]
How to Negotiate the Asking Multiple Down: A Data-Driven Framework for Digital Asset Buyers
Most buyers accept the asking multiple as fixed. Here is how to build a risk-adjusted counter-offer using the asset’s own data, market comps, and a structured negotiation approach that sellers actually respect.
How to Vet a Seller Before You Ever Look at the Numbers
Most buyers spend weeks analyzing an asset but skip vetting the seller. Learn the four signals, five questions, and paper trail checks that reveal whether a seller can be trusted before you ever open the P&L.
Are You Ready to Buy a Digital Asset? Take Our Free AI Readiness Assessment
Most people who want to get into digital asset investing ask the same question: “How do I know if I’m actually ready?” Not ready in theory — but ready right now, with the skills, capital, and time they actually have. We built something to answer that question — and we think it’s the most useful […]
Net Revenue Retention: The Hidden Multiple Multiplier Serious Buyers Use to Win Better Deals
The Metric Most Buyers Ignore — And Why That’s a Costly Mistake When evaluating a digital acquisition, most buyers fixate on the headline multiple: how many times monthly or annual net profit is the seller asking for? It’s a natural place to start. But experienced acquirers know that the multiple itself is only half the […]
The Concentration Trap: How Single-Source Revenue Risk Can Destroy an Acquisition’s Value
When One Source Holds All the Power Most digital asset buyers focus on headline metrics: monthly revenue, traffic volume, profit margins. These numbers matter. But experienced acquirers know that a clean income statement can mask a structural vulnerability that no multiple can justify — concentration risk. Concentration risk occurs when a disproportionate share of a […]