The Revenue Diversification Audit: How to Evaluate Multi-Stream Income Potential Before You Buy a Content Site
Most buyers audit what a content site earns right now. The buyers who win better deals audit what it could earn. Here’s the five-layer revenue diversification framework I use before every offer.
How to Read a Revenue Trend Before You Buy: The Decline Analysis Framework Every Digital Buyer Needs
Most buyers anchor on the trailing twelve months and miss the revenue trend entirely. Here is the decline analysis framework I use before every bid on a digital asset.
What Due Diligence Actually Looks Like on a $50K–$250K Digital Asset Deal
Most buyers say they’re doing due diligence. What they’re actually doing is reading a listing, maybe asking three follow-up questions, and then convincing themselves the numbers check out. I’ve been on both sides of enough digital asset deals to tell you that real due diligence — the kind that protects you when something goes wrong […]
How to Calculate Your Maximum Offer Price for a Digital Asset: A Buyer’s Underwriting Framework
Most buyers price digital asset deals backwards. Here is a step-by-step underwriting framework for calculating your maximum offer price — and the discipline to hold the line when negotiations get emotional.
Churn Is the Number You’re Not Asking For: How to Evaluate Customer Retention Before You Buy a SaaS or Subscription Asset
Every buyer I know asks about revenue on the first call. Most ask about traffic. Very few ask about churn — and that is exactly why churn is where deals quietly fall apart after closing. In my experience evaluating SaaS and subscription acquisitions, churn is the single most predictive number for whether a business will […]
The Tax Trap in Digital Acquisitions: What Buyers Forget to Ask Before They Close
Most buyers walk into a digital acquisition focused on the right things — traffic, revenue, churn, seller credibility. But there is one question that almost never comes up during diligence, and it is the one that can quietly cost you tens of thousands of dollars the year after you close: How is this deal structured […]
The First 90 Days After You Close a Digital Asset Deal: What Operators Actually Do to Protect and Grow What They Bought
Closing a digital asset deal feels like a finish line. You have survived the due diligence, negotiated the price down to something defensible, signed the transfer agreement, and watched the funds move. And then, somewhere around day three of actually owning the thing, the real work begins. In my experience working through acquisitions, the first […]
The Pre-Close Checklist: What to Verify in the Final 30 Days Before a Digital Asset Deal Closes
I’ve walked away from two deals in the final week before closing. Both times, something surfaced during the pre-close verification window that the original due diligence didn’t catch — not because the diligence was sloppy, but because a 30-day gap between signing an LOI and wiring funds is enough time for a content site to […]
Traffic Risk Is the Hidden Killer in Digital Asset Deals — Here’s How I Underwrite It
Traffic risk is the number one thing that separates a good digital asset deal from an expensive mistake. I have reviewed hundreds of acquisition targets over the years, and I can tell you with confidence: most buyers spend 80% of their due diligence time on revenue and almost none on understanding where that revenue actually […]