What Due Diligence Actually Looks Like on a $50K–$250K Digital Asset Deal
Most buyers say they’re doing due diligence. What they’re actually doing is reading a listing, maybe asking three follow-up questions, and then convincing themselves the numbers check out. I’ve been on both sides of enough digital asset deals to tell you that real due diligence — the kind that protects you when something goes wrong […]
The Tax Trap in Digital Acquisitions: What Buyers Forget to Ask Before They Close
Most buyers walk into a digital acquisition focused on the right things — traffic, revenue, churn, seller credibility. But there is one question that almost never comes up during diligence, and it is the one that can quietly cost you tens of thousands of dollars the year after you close: How is this deal structured […]
The First 90 Days After You Close a Digital Asset Deal: What Operators Actually Do to Protect and Grow What They Bought
Closing a digital asset deal feels like a finish line. You have survived the due diligence, negotiated the price down to something defensible, signed the transfer agreement, and watched the funds move. And then, somewhere around day three of actually owning the thing, the real work begins. In my experience working through acquisitions, the first […]
Algorithm Risk in Digital Acquisitions: How to Audit a Site’s Google Dependency Before You Buy
I’ve looked at a lot of acquisition listings where the traffic numbers looked solid — consistent monthly visitors, decent page views, no obvious red flags in Google Analytics. Then I dig into the traffic sources, and everything changes. One site I evaluated last year was pulling 85% of its traffic from a single keyword cluster. […]
The Hidden Traffic Cliff: Why Acquisition Due Diligence Must Go Beyond Google Analytics
You found a digital asset generating $8,000 a month in net profit. Traffic is up year-over-year. The seller’s Google Analytics dashboard looks clean. You make the acquisition. Six weeks later, a Google core update rolls through — and 70% of that traffic disappears overnight. This is not a hypothetical. It is one of the most […]