Net Revenue Retention: The Hidden Multiple Multiplier Serious Buyers Use to Win Better Deals
The Metric Most Buyers Ignore — And Why That’s a Costly Mistake When evaluating a digital acquisition, most buyers fixate on the headline multiple: how many times monthly or annual net profit is the seller asking for? It’s a natural place to start. But experienced acquirers know that the multiple itself is only half the […]
Multiples Are Negotiable: How to Build a Deal Intelligence Framework That Wins
The listing says “3x monthly net profit.” You crunch the numbers. The price seems fair. You move forward. What you may not have noticed is that the seller calculated that multiple using a revenue figure that included a one-time consulting project, a seasonal traffic spike, and ad revenue from a campaign they have no intention […]