How to Read a Revenue Trend Before You Buy: The Decline Analysis Framework Every Digital Buyer Needs
Most buyers anchor on the trailing twelve months and miss the revenue trend entirely. Here is the decline analysis framework I use before every bid on a digital asset.
What Due Diligence Actually Looks Like on a $50K–$250K Digital Asset Deal
Most buyers say they’re doing due diligence. What they’re actually doing is reading a listing, maybe asking three follow-up questions, and then convincing themselves the numbers check out. I’ve been on both sides of enough digital asset deals to tell you that real due diligence — the kind that protects you when something goes wrong […]
How to Calculate Your Maximum Offer Price for a Digital Asset: A Buyer’s Underwriting Framework
Most buyers price digital asset deals backwards. Here is a step-by-step underwriting framework for calculating your maximum offer price — and the discipline to hold the line when negotiations get emotional.
Revenue Multiple by Asset Class: Why the Same 3x Means Something Very Different on a Newsletter, SaaS, or Content Site
When a broker lists a digital asset at 3x annual SDE, most buyers read that number and move on. They should not. The multiple is not the deal — the asset class behind the multiple is the deal. I have reviewed hundreds of listings across newsletters, SaaS products, and content sites, and the thing that […]
The First 90 Days After You Close a Digital Asset Deal: What Operators Actually Do to Protect and Grow What They Bought
Closing a digital asset deal feels like a finish line. You have survived the due diligence, negotiated the price down to something defensible, signed the transfer agreement, and watched the funds move. And then, somewhere around day three of actually owning the thing, the real work begins. In my experience working through acquisitions, the first […]
SDE Adjustments Are Where Digital Deals Break Down: What Every Buyer Must Verify Before Trusting a Listing
Every digital business listing that crosses my desk comes with a seller discretionary earnings number. Sellers present it like it’s a fact. Brokers repeat it like it’s gospel. And buyers — especially newer ones — accept it at face value and build their entire offer around a number that may have been engineered to look […]