Traffic Risk Is the Hidden Killer in Digital Asset Deals — Here’s How I Underwrite It
Traffic risk is the number one thing that separates a good digital asset deal from an expensive mistake. I have reviewed hundreds of acquisition targets over the years, and I can tell you with confidence: most buyers spend 80% of their due diligence time on revenue and almost none on understanding where that revenue actually […]
How to Structure a Letter of Intent for a Digital Asset Acquisition
Most buyers spend weeks running due diligence on a digital asset — auditing traffic, verifying revenue, stress-testing SDE adjustments — and then write a letter of intent that gives away every advantage they’ve built. The LOI is where deals are won or lost, and most acquisition guides treat it like a formality. It is not. […]
Cash Flow or Growth Trap? How to Evaluate Digital Asset Profitability Before You Buy
Not all profitable-looking digital businesses are actually profitable. A growing top line, a healthy-sounding multiple, and a polished listing page can mask structural cash flow problems that only surface after the wire clears. For investors serious about digital acquisitions, understanding true profitability before you buy is not optional — it is the foundation of every […]