Traffic Risk Is the Hidden Killer in Digital Asset Deals — Here’s How I Underwrite It
Traffic risk is the number one thing that separates a good digital asset deal from an expensive mistake. I have reviewed hundreds of acquisition targets over the years, and I can tell you with confidence: most buyers spend 80% of their due diligence time on revenue and almost none on understanding where that revenue actually […]
Algorithm Risk in Digital Acquisitions: How to Audit a Site’s Google Dependency Before You Buy
I’ve looked at a lot of acquisition listings where the traffic numbers looked solid — consistent monthly visitors, decent page views, no obvious red flags in Google Analytics. Then I dig into the traffic sources, and everything changes. One site I evaluated last year was pulling 85% of its traffic from a single keyword cluster. […]