SaaS vs. Content Sites: How to Compare These Two Asset Classes as Acquisition Investments
A 3x multiple on SaaS and a 3x multiple on a content site are not the same investment. Here is how to evaluate these two asset classes side by side before you make an offer.
Revenue Multiple by Asset Class: Why the Same 3x Means Something Very Different on a Newsletter, SaaS, or Content Site
When a broker lists a digital asset at 3x annual SDE, most buyers read that number and move on. They should not. The multiple is not the deal — the asset class behind the multiple is the deal. I have reviewed hundreds of listings across newsletters, SaaS products, and content sites, and the thing that […]
Churn Is the Number You’re Not Asking For: How to Evaluate Customer Retention Before You Buy a SaaS or Subscription Asset
Every buyer I know asks about revenue on the first call. Most ask about traffic. Very few ask about churn — and that is exactly why churn is where deals quietly fall apart after closing. In my experience evaluating SaaS and subscription acquisitions, churn is the single most predictive number for whether a business will […]